Ministry of Transport & Communications' eCommerce Portal

ui/ux DesigN, DATA VISUALIZATION, ILLUSTRATION
2018
ABOUT

Reshaping Qatar's eCommerce landscape with a comprehensive policy initiative

To unlock the full potential of Qatar's booming eCommerce landscape, the Ministry of Transport and Communications (MoTC) has launched an initiative: a comprehensive central resource hub for both businesses and consumers. Whether you are a seasoned entrepreneur or a savvy shopper, the platform provides the tools and resources needed in order to navigate the world of online commerce.
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The eCommerce Portal was first featured in QITCOM 2019 alongside Qatar's first eCommerce Trademark - Theqa, to remove the barriers and empower everyone to embrace the digital marketplace:
eMerchants
conducting their business through online transactions made via the internet
eShoppers
looking for trustworthy shops, expert reviews, and safe online shopping tips
Entrepreneurs
looking to establish and expand their online business

A central resource for information, communication & support

The main pages and topics covered on the portal include:

  • A directory for trusted eCommerce Merchants
  • A directory for trusted service providers (website services, payment gateways, and logistics providers)
  • Best practices, government processes, and support programs for eMerchants and entrepreneurs
  • Benefits and best practices for online shoppers
  • Resources such as case studies, statistics, and articles
  • eCommerce guideline videos covering topics in security, terms and conditions, UI/UX and more.

Developing an interface that empowers users and creates a personalized experience.

Prioritizing clarity and ease, we followed a design pattern that is less restrictive and guides the users with relevant options to minimize confusion and frustration.

The "Fill-in-the-blanks" design pattern lets the user fill in the blanks of the sentence by selecting options listed in the drop down menu. The most relevant results are shown based on the user's input.
Initial Designs

eCommerce Guideline Video Storyboard and Illustrations

The eCommerce guideline videos are a series of videos based on guidelines that have been specifically developed by the Ministry to guide and help Qatar’s eMerchants understand and achieve eCommerce best practices in five key areas: Security, Terms and Conditions, Technology, User Interface and User Experience.

Following the 2D isometric visual style of the website, we created Storyboards and Illustrations to guide the animation process and ensure that each video effectively connects with the users.
overview
security
Terms and conditions
Technology
user interface
user experience

Case Studies

The platform also features case studies from well-established and thriving online businesses. Gain valuable insights into the eCommerce landscape of Qatar, and learn in-depth analyses that provide unique opportunities to learn from successes and strategies of leading brands in Qatar including, Talabat and Careem.

Think I’d be a good fit for your team or project? Let’s work together!
Thanks for dropping by! 🤝 Please feel free to contact me with further inquiries OR you can talk to me about anything!
gionoelgonzales@gmail.com